Talks

You've signed up for that streaming service, but now you can't unsubscribe. You put a single item in your basket, and somehow there are now also two warranties in there. Boxes of vitamin supplements are piling up every month like a subscription, but you are absolutely sure you only bought one bottle! In your living room is a big pile of stuff that you bought online, that you didn't intend to. And you feel bad about it because now you're way over budget! If you've had something like this happen then you may have experienced a dark pattern - something software does to trick you into taking an action you wouldn't have otherwise taken. In this talk, you'll learn how to spot and avoid dark patterns when using or creating software. You'll also get pointers about talking to management about the impacts of dark patterns. And of course, a look at a few physical-world examples of dark patterns too.
Rachel Appel
JetBrains
Rachel is a seasoned software professional with over 30 years of experience in the industry, currently bringing her expertise to JetBrains as a Developer Advocate. Throughout her career, she has played pivotal roles in creating software solutions of all scales, from nimble apps to complex enterprise systems for some of the world’s most respected companies.
Specializing in web development on the Microsoft stack, Rachel has a deep command of technologies such as Azure Functions, ASP.NET MVC, Web Forms, SignalR, C#, HTML, CSS, JavaScript, and TypeScript. She is a sought-after speaker, mentor, and author, known for her ability to distill complex technical concepts into actionable insights.
When she’s not navigating the ever-evolving tech landscape, Rachel is an avid explorer of science, literature, languages, and the world itself through her passion for travel.